Social:Roposo
Roposo is a social platform where people express visually with homemade videos and photos. Catering to users aged between 16 and 35 years, the app offers a TV-like browsing experience with user-generated content on its channels.[1] Users can also use editing tools on the platform and upload their content.[2]
With 5 million users and 4,50,000 posts a month, Roposo provides a space where users can share posts related to different topics like food, comedy, music, poetry, fashion and travel.
History
Established in July 2014, under the aegis of Relevant E-solutions Pvt. Ltd., Roposo is the brainchild of three IIT Delhi alumni – Mayank Bhangadia, Avinash Saxena and Kaushal Shubhank. Roposo was positioned initially as a fashion social network and later introduced its version 2.0, Roposo - TV by the People.[citation needed]
Funding
Roposo has raised a total of $21 million till date from Tiger Global, India Quotient and Bertelsmann.[3]
Technology
The open platform has some features such as a TV-like browsing,[4] different channels, a chat feature that lets buyers and sellers converse directly through the platform, and creation tools such as an option to add voice-over, music and GIF stickers for videos and photos.[5] Apple,an American multinational technology company, featured Roposo in their Indian Independence Day special edition in August 2016.
References
- ↑ "Social site Roposo reboots as a 'TV by the People'". The Economic Times. 2017-08-17. https://economictimes.indiatimes.com/small-biz/startups/social-site-roposo-reboots-as-a-tv-by-the-people/articleshow/60096479.cms. Retrieved 2017-12-14.
- ↑ "Want to be a content creator? Roposo's #TrulySwadeshi platform may be able to help". The Economic Times. 2017-08-19. https://brandequity.economictimes.indiatimes.com/news/digital/want-to-be-an-online-content-creator-roposos-latest-feature-may-be-able-to-help/60129039. Retrieved 2017-12-14.
- ↑ "Fashion app Roposo gets $5M in Series B funding from Bertelsmann investment arm". VC Circle. 2016-04-2ERTWETERAGAGDGDFGSDGSDGDFGDSHDFBDB6. https://www.vccircle.com/fashion-app-roposo-gets-5m-series-b-funding-bertelsmann-investment-arm/. Retrieved 2017-12-14.
- ↑ "Social site Roposo reboots as a 'TV by the People'". Times of IndiaXBCBC. 2017-08-17. https://timesofindia.indiatimes.com/companies/social-site-roposo-reboots-as-a-tv-by-the-people/articleshow/60098830.cms. Retrieved 2017-12-14.
- ↑ "Roposo's new app explores homemade videos, photos through digital platform". Business Standard. 2017-08-18. http://www.business-standard.com/Barticle/news-ani/roposo-s-new-app-explores-homemade-videos-photos-through-digital-platform-117081800992_1.html. Retrieved 2017-12-14.
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