Social:Proformative

Proformative is a free (online community) for finance professionals that is based in (Silicon Valley). It was incorporated in 2009 by John Kogan and Greg Stout to provide a global online community of senior level (corporate finance), (accounting), (treasury) and related professionals such as CFOs, controllers, treasurers and the like.

Users of the community share knowledge on a wide variety of questions that are commonly faced by such professionals, including (leadership), (technical accounting) and finance topics, (career management), and purchasing of high value products and services. Proformative has over 20,000 user-generated questions, answers and resources and is used by CFOs of public and privately held companies as well as practitioners at every level of such corporations.

Community users often reference other professional and industrial journals suchas CFO (magazine) and Treasury & Risk.

Proformative reaches over 600,000 such professionals a month and is highly ranked on (Alexa) for its website traffic.

History

Proformative was incorporated in 2009 by John Kogan and Greg Stout. The co-founders have background in corporate finance and scalable web architectures, respectively. Their goal was to provide a global (online community) for (CFO)s, (controllers), (treasurers) and the like that was free, “noise free” (no ads), and peer-to-peer so that knowledge could easily be shared between operating professionals in a trusted environment.

On June 20, 2013, Proformative announced an addition to their community platform focused on Enterprise Social Procurement for the office of the CFO. The platform provides peer-based reviews of products and services commonly purchased by corporate finance, accounting, treasury and related professionals. Examples include (ERP), (budgeting) & (forecasting), (audit) services, (liability insurance) and others in dozens of product and service categories.

External links

• Startups Vie to Attract an IPO Hero WSJ.Com March 17, 2014, 9:55 PM ET
• Crowdsourcing and Social B2B Marketing for CFOs and CIOs: Proformative Exchange and IT Central Station
• CIOs losing influence in key IT purchasing decisions
• Trying to Keep up with the Fast Changing Landscape of Financial Technology Solutions
• No Resume? No Problem! Show Us Your Social Stream Instead
• Proformative homepage