Social:Coachella filter

From HandWiki
Short description: Social media filter

The Coachella filter was an augmented reality social media camera filter released April 2016 that superimposed a flower crown on the user's head and brightened the complexion of the user's skin.[1][2][3] The filter appeared on the Snapchat photo messaging application on the occasion of the Coachella music festival in 2016, using the festival's recognizable "boho-chic aesthetic."[1] The Coachella filter became popular worldwide.[4]

The filter was criticized for whitewashing users' skin complexion[5][6][7] and contributing to unrealistic beauty standards and dysmorphia.[8]

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