Finance:Search marketing
From HandWiki
Search marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing).[1][2][3] Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase "search engine marketing" — or SEM — is now typically used to describe paid search activities.[4]
References
- ↑ "Search Marketing News & Tips from Marketing Land". https://marketingland.com/library/search-marketing-news.
- ↑ "What Is Search Marketing? Beginner's Guide to Marketing through Search | WordStream". https://www.wordstream.com/search-marketing.
- ↑ "Search Engine Optimization & Search Engine Marketing – Eduards Marketing" (in en-US). https://eduardsmarketing.club/search-engine-optimization-search-engine-marketing/.
- ↑ "What Is Search Marketing?". https://searchengineland.com/guide/what-is-sem.
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