Company:Tastefully Simple
| Type | Privately owned |
|---|---|
| Industry | Direct Selling |
| Founded | June 15, 1995 |
| Founders | Jill Blashack Strahan |
| Headquarters | Alexandria, Minnesota , United States |
Area served | United States |
| Website | tastefullysimple.com |
Tastefully Simple, Inc. is a U.S. direct selling company[1][2][3][4][5] that sells meal kits as well as signature seasonings, sauces and baking mixes, all prepared by adding two additional ingredients or less. Their TS EatWell products, which constitute 85% of the product line, are clean-label foods that contain no artificial colors, flavors or preservatives. The products are sold through a network of home-based commissioned distributors and online. As of 2019, the company employed roughly 75 people at its headquarters in Alexandria, Minnesota.
History
Tastefully Simple was founded on June 15, 1995, by Jill Blashack Strahan. First operated out of a small shed, the company later established its headquarters in Alexandria, MN. It was founded as a direct selling company and this model continues to be its largest selling channel. The company reported sales revenue of $110 million in 2011[5] and $82 million in 2013.[6] Tastefully Simple celebrated its 25th anniversary in 2020.
Product Offerings
The company's products include meal kits, seasonings, sauces, baking mixes, and other prepared food items.
Distributors
Tastefully Simple's direct selling distributors, known as "consultants," may be eligible to earn sales commissions on their own sales as well as additional income based on the sales of distributors who they recruit, and additional bonuses and incentives, including travel. The company reported having 23,680 distributors as of 2011.[5]
See also
- List of Minnesota companies
References
- ↑ Glembocki, Vicki (May 27, 2011). "How Lia Sophia, Tastefully Simple and Pampered Chef are Taking Over Women's Social Lives". Philadelphia. http://www.phillymag.com/articles/how-lia-sophia-tastefully-simple-and-pampered-chef-are-taking-over-women-s-social-lives/.
- ↑ Garland, Susan B (December 19, 2014). "So Glad You Could Come. Can I Sell You Anything?". New York Times. https://www.nytimes.com/2004/12/19/business/yourmoney/so-glad-you-could-come-can-i-sell-you-anything.html?mcubz=0&_r=0.
- ↑ "Why Rodan and Fields, Tastefully Simple, LuLuRoe and other multilevel marketing companies can be a bad deal for women". MarketWatch. September 3, 2017. https://www.marketwatch.com/story/why-rodan-and-fields-tastefully-simple-luluroe-and-other-multilevel-marketing-companies-can-be-a-bad-deal-for-women-2017-09-03.
- ↑ "Tastefully Simple Inc". https://www.bloomberg.com/profile/company/4997661Z:US.
- ↑ 5.0 5.1 5.2 "Tastefully Simple Inc. (2012)". https://www.directsellingnews.com/company-profiles/tastefully-simple-inc/.
- ↑ "Tastefully Simple trims 66 jobs at its Alexandria HQ". Star Tribune. July 9, 2014. http://www.startribune.com/tastefully-simple-trims-66-jobs-at-its-alexandria-hq/266505911/.
External links
- tastefullysimple.com, the company's official website
 |  |
