Company:Swift Response

From HandWiki
Short description: Adhesive bonding company
Swift Response, LLC
TypePrivate
IndustryChemical industry
FoundedFebruary 28, 2011; 12 years ago (2011-02-28)
Founders
  • Phil Swift
  • Alan Swift
Headquarters
Weston, Florida
,
U.S.
Area served
United States
Key people
Phil Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
  • Flex Paste
Number of employees
100 (2019)
Websiteflexsealproducts.com

Swift Response, LLC is an American company specializing in adhesive bonding products based in Weston, Florida.[1] It was incorporated on February 28, 2011, by Philip (Phil) and Alan Swift.[2] As of August 2019, the company employs 100 people led by chief executive officer Phil Swift.[1] Swift Response's products include Flex Seal, Flex Shot, Flex Tape, Flex Glue, Flex Mini, and Flex Paste.

Products

Swift Response makes a line of adhesive bonding products that are based around the concept of liquid rubber.[3] Flex Shot was released as an alternative to a caulk gun.[4] Flex Tape was released as a waterproof tape.[5] Flex Glue was released as a fix-all adhesive.[6]

Advertising

Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Swift Response has gained attention for its television advertising, which Inside Edition says has some exaggerated implied claims about the lifespan of the bond.[7]

Since 2013, Swift Response has sponsored NASCAR Xfinity Series team JD Motorsports,[8] sponsoring drivers like Ross Chastain, Landon Cassill and Jeffrey Earnhardt among others.[9] During one 2017 race, Flex Tape was used to repair crash damage on the car the company sponsored, which was driven by Garrett Smithley.[10]

References

  1. ↑ 1.0 1.1 Arrojas, Matthew (August 23, 2019). "Weston-based Swift Response to release new product in retail stores". https://www.bizjournals.com/southflorida/news/2019/08/23/weston-based-swift-response-to-release-new-product.html. 
  2. ↑ "Electronic Articles of Organizaton For Florida Limited Liability Company". February 28, 2011. http://search.sunbiz.org/Inquiry/CorporationSearch/ConvertTiffToPDF?storagePath=COR%5C2011%5C0301%5C20323122.tif&documentNumber=L11000025110. 
  3. ↑ "Flex Seal Reviews – Flex Seal Liquid, Flex Seal Tape and Flex Seal Brite Spray". http://www.clevelandhalldesign.com/flex-seal-reviews/. Retrieved May 19, 2018. 
  4. ↑ "Flex Shot Review 2015: Does It Work?". April 8, 2015. http://wafflesatnoon.com/flex-shot-reviews/. Retrieved May 26, 2018. 
  5. ↑ Ebsen, Robert. "I Am Holding It All Together with (Flex) Tape". http://www.thefrontpageonline.com/news/holding-together-flex-tape. Retrieved May 26, 2018. 
  6. ↑ "How Effective Is Flex Glue? Inside Edition Puts 'As Seen on TV' Adhesive to the Test". April 30, 2018. https://www.insideedition.com/how-effective-flex-glue-inside-edition-puts-seen-tv-adhesive-test-42898. Retrieved May 26, 2018. 
  7. ↑ "Are The Commercials Hyped Up? Investigation Tests Whether 'Flex Tape' Can Hold a Boat Together (Inside Edition)". Yahoo News. September 21, 2017. https://www.yahoo.com/news/commercials-hyped-investigation-tests-whether-214800057.html. 
  8. ↑ "Flex Seal returning to JDM for sixth season". ESPN. January 31, 2018. http://www.espn.com/jayski/nxs/2018/story/_/id/22274709/flex-seal-returning-jdm-sixth-season. Retrieved May 19, 2018. 
  9. ↑ "Sponsor Search Page". http://racing-reference.info/spsearch. Retrieved May 26, 2018. 
  10. ↑ Jordan, Jerry. "Garrett Smithley brings home Top 5 at Daytona for JD Motorsports". Kickin The Tires. http://kickinthetires.net/index.php/2018/02/18/garrett-smithley-brings-home-top-5-at-daytona-for-jd-motorsports/. Retrieved May 26, 2018. 




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