Company:rewardStyle

From HandWiki
Short description: Software company based in Texas


rewardStyle
IndustryAffiliate Marketing
FoundersAmber Venz Box, President
Baxter Box, CEO
HeadquartersDallas, Texas
Number of employees
250[1]
Websiterewardstyle.com

rewardStyle is a Dallas-based company,[2] which runs a monetization platform for fashion, beauty and lifestyle influencers.[3][4] The company has offices in Dallas, London, New York City , São Paulo, and Shanghai.[5][6] By 2016, the company had more than $1 billion in sales for 4,000 retailers and 575,000 brands[2][6] through its network of 20,000 influencers.[7] rewardStyle holds an annual conference for lifestyle influencers.[8]

History

rewardStyle was founded in 2011 by Amber Venz Box, who was a personal shopper, jewelry maker and style blogger, and Baxter Box[2][3] as a way for fashion bloggers and social media influencers to monetize their posts.[9][7] rewardStyle had more than $60 million in apparel sales for retailers in its first year.[10] In 2014, the company had $282 million in sales for 4,000 retail partners.[11]

In 2015, rewardStyle raised $15 million in Series A funding, led by Maverick Capital Ventures.[12] Other investors include Russian entrepreneur Miroslava Duma, Nasiba Adilova, and Veronica Chou.[6] rewardStyle moved into a new headquarters in The Centrum on Oak Lawn in Dallas, a 32,000 square feet office, in 2016.[5][6] In August 2016, rewardStyle acquired Chappy, an image recognition software company.[13]

Products

Using the rewardStyle platform, influencers create links from their online content to retailers and brands which make consumer purchases trackable so the blogger gets commission for the lead.[2] rewardStyle's platforms were invitation only,[3] but now anyone can apply.

In March 2017, rewardStyle launched the LIKEtoKNOW.it app, which featured technology to enable consumers to instantly shop using their screenshots or likes of influencer-created imagery across social media and the mobile web. Only approved influencers can post on the app.[13]

References

  1. ↑ Susan Caminiti (27 September 2017). "A blogger's social media idea sparks a retail revolution, and $1 billion in sales". CNBC. https://www.cnbc.com/2017/09/27/rewardstyle-liketoknow-it-sparks-1-billion-in-retail-sales.html. Retrieved 1 December 2017. 
  2. ↑ 2.0 2.1 2.2 2.3 Jordan Crook (6 May 2016). "RewardStyle helps influencers make money from social". TechCrunch. https://techcrunch.com/2016/05/06/rewardstyle-helps-influencers-make-money-from-social/. Retrieved 28 November 2017. 
  3. ↑ 3.0 3.1 3.2 Sarah Boyd (30 September 2014). "RewardStyle And LIKEtoKNOWit Founder Amber Venz Boz Is Changing The Retailing Industry". Forbes. https://www.forbes.com/sites/sboyd/2014/09/30/rewardstyle-and-liketoknowit-founder-amber-venz-box-is-changing-the-retailing-industr/. Retrieved 28 November 2017. 
  4. ↑ Emily Weiss (13 February 2017). "These Five Fashionable Brands Have Mastered Content That Sells". Fast Company. https://www.fastcompany.com/3067477/these-five-fashionable-brands-have-mastered-content-that-sells. Retrieved 1 December 2017. 
  5. ↑ 5.0 5.1 Danielle Abril (June 2016). "RewardStyle’s Fashion-Forward Mission". D Magazine. https://www.dmagazine.com/publications/d-ceo/2016/june/rewardstyle-baxter-box/. Retrieved 1 December 2017. 
  6. ↑ 6.0 6.1 6.2 6.3 Maria Halkias (April 2016). "Fashion startup rewardStyle a perfect fit for The Centrum’s fresh start in Oak Lawn". Dallas News. https://www.dallasnews.com/business/business/2016/04/06/oak-lawns-centrum-allures-hot-dallas-start-up-rewardstyle-to-catapult-25-million-remodel. Retrieved 1 December 2017. 
  7. ↑ 7.0 7.1 Rachel Strugatz (25 September 2017). "Digital Download: The Power of Influencer Referrals". WWD. http://wwd.com/business-news/retail/influencers-chriselle-lim-man-repeller-leandra-medine-reward-style-drive-traffic-and-sales-10994073/. Retrieved 28 November 2017. 
  8. ↑ Holly Haber (22 May 2013). "RewardStyle Hosts Blogger Conference in Dallas". WWD. http://wwd.com/business-news/media/rewardstyle-hosts-blogger-conference-in-dallas-6945851/. Retrieved 1 December 2017. 
  9. ↑ Danielle Abril (June 2016). "RewardStyle’s Fashion-Forward Mission". D Magazine. https://www.dmagazine.com/publications/d-ceo/2016/june/rewardstyle-baxter-box/. Retrieved 28 November 2017. 
  10. ↑ Catherine Adcock (17 April 2015). "How rewardStyle is Disrupting the Fashion and Blogging Worlds". Success. https://www.success.com/article/how-rewardstyle-is-disrupting-the-fashion-and-blogging-worlds. Retrieved 28 November 2017. 
  11. ↑ Elizabeth Holmes (11 February 2015). "How Style Bloggers Earn Sales Commissions, One Click at a Time". The Wall Street Journal. https://www.wsj.com/articles/how-style-bloggers-earn-sales-commissions-one-click-at-a-time-1423693911?mod=WSJ_hps_MIDDLE_Video_second. Retrieved 28 November 2017. 
  12. ↑ Alex Barinka (30 June 2015). "Fashion Startup RewardStyle Raises $15 Million in Funding". Bloomberg. https://www.wsj.com/articles/how-style-bloggers-earn-sales-commissions-one-click-at-a-time-1423693911?mod=WSJ_hps_MIDDLE_Video_second. 
  13. ↑ 13.0 13.1 Melissa Repko (8 March 2017). "New app by Dallas' RewardStyle takes you from screenshot to shopping cart". Dallas News. https://www.dallasnews.com/business/entrepreneurs/2017/03/08/dallas-startup-rewardstyles-new-app-can-shop-screenshots. Retrieved 28 November 2017. 




Retrieved from "https://handwiki.org/wiki/index.php?title=Company:RewardStyle&oldid=347691"