Biology:Wheat Thins
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| Product type | Cracker |
|---|---|
| Owner | Mondelez International |
| Introduced | 1947 |
| Previous owners | Nabisco |
| Website | wheatthins.com |
Wheat Thins is a brand of baked whole grain snack food crackers distributed in the United States and Canada by Mondelez International.[1][2] The product is also available in Australia through wholesaler USA Foods.[3] Vegetable Thins, Oat Thins, Pita Thins, and Rice Thins, which are all spinoffs of Wheat Thins, are available in Canada and some regions of the United States. Wheat Thins themselves come in many flavors and varieties. Nabisco first introduced the product in 1947.[4][5]
Advertising
The introduced recent commercial aired during The Simpsons episode ''Rednecks and Broomsticks'' featuring Brian and Stewie from the animated sitcom Family Guy, in which Stewie puts emphasis on the "H" in "Wheat", saying instead, "Hwheat Thins".[6] Other recent marketing for the brand has focused on targeting younger consumers by giving away products at youth-oriented events such as college football games, and heavily utilizing social media.[1]
Nutrition information
The following is nutrition information for Wheat Thins original.
| Nutritional value per around 16 pieces | |
|---|---|
22 g | |
| Sugars | 4 g |
| Dietary fiber | 3 g |
5 g | |
| Saturated | 1 g |
| Monounsaturated | 1 g |
2 g | |
| Minerals | Quantity %DV† |
| Potassium | 2% 90 mg |
| Sodium | 15% 230 mg |
| |
| †Percentages are roughly approximated using US recommendations for adults. Source: [7] | |
Varieties
There are several varieties available, depending on country and market:
- Artisan cheese: Wisconsin Colby
- Artisan cheese: Vermont White Cheddar
- Big
- Chipotle
- Dill Pickle
- Fiber Selects 5-Grain
- Flatbread Garlic & Parsley
- Flatbread Tuscan Herb
- Hint of Salt
- Honey Mustard
- Lime (limited time 2013)
- Multigrain
- Original
- Popped – a popped chip variety of Wheat Thins[8]
- Ranch
- Reduced Fat [9]
- Sour Cream and Onion
- Smoked Gouda
- Smoky BBQ
- Spicy Buffalo
- Sundried Tomato & Basil
- Sweet Onion
- Sweet Potato
- Zesty Salsa
Additional discontinued/changed flavors:
- Baked Snack Reduced Fat
- Cream Cheese & Chives
- Harvest 5-Grain
- Harvest 7-Grain
- Harvest Garden Vegetable
- Honey[10]
- Lightly Cinnamon
- Low Sodium
- Parmesan Basil
See also
- Mondelēz International
- Kraft Foods
References
- ↑ 1.0 1.1 Newman, Andrew Adam (January 5, 2011). "Wheat Thins: Call Them Snacks, Not Crackers". https://www.nytimes.com/2011/01/05/business/media/05adco.html.
- ↑ Willett, W.; Skerrett, P.J. (2011). Eat, Drink, and Be Healthy: The Harvard Medical School Guide to Healthy Eating. Free Press. p. 127. ISBN 978-1-4391-3481-8. https://books.google.com/books?id=KUTAu35zbi0C&pg=PA127. Retrieved October 10, 2017.
- ↑ "Wheat Thins". USA Foods: The All American Grocery Store. http://www.usafoods.com.au/p3525/cookies-crackers/wheat-thins.
- ↑ Newman, Andrew Adam (January 25, 2013). "Old-Line Snack Is Highlighting Fervor of Fans". https://www.nytimes.com/2013/01/25/business/media/old-line-snack-is-highlighting-fervor-of-fans.html.
- ↑ Drewniany, B.L.; Jewler, A.J. (2013). Creative Strategy in Advertising. Cengage Learning. p. 80. ISBN 978-1-133-30726-6. https://books.google.com/books?id=Bsnjsi50XKwC&pg=PA80. Retrieved October 10, 2017.
- ↑ "Family Guy: Wheat Thins Commercial (HD)". YouTube. https://www.youtube.com/watch?v=B1Vcbm-XWtg.[|permanent dead YouTube link|dead YouTube link}}]
- ↑ "Calories in Wheat Thins Nabisco Original". January 20, 2016. http://www.myfitnesspal.com/food/calories/509919847.
- ↑ "Calories in Wheat Thins Popped Sour Cream & Onion". January 20, 2016. http://www.myfitnesspal.com/food/calories/168578839.
- ↑ "Calories in Wheat Thins Crackers Reduced Fat". January 20, 2016. http://www.myfitnesspal.com/food/calories/273273332.
- ↑ Reinstein, David A. (February 4, 2008). "Product Review: Original Wheat Thins". Yahoo! Voices. http://voices.yahoo.com/product-review-original-wheat-thins-875121.html.
Further reading
- Channick, Robert (February 17, 2015). "Chicago agency helps Wheat Thins find hidden message". http://www.chicagotribune.com/business/ct-escape-pod-wheat-thins-0218-biz-20150217-story.html.
- "Ad of the Day: Wheat Thins". April 3, 2013. http://www.adweek.com/brand-marketing/these-media-marketing-and-tech-stars-under-40-are-shaking-up-the-industry/.
External links
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